KEF, audio excellence pioneers since 1961, opened the doors to the new KEF Music Studio Chengdu, the first KEF experiential showroom in Mainland China. Situated within Chengdu International Finance Square (IFS), a luxury urban shopping centre in the heart of Chengdu, the space will provide visitors with an opportunity to enjoy the magic of great sound.
More than just a product showroom, KEF Music Studio Chengdu is designed like a home living space in a smaller store format in a high traffic location where guests can discover a selection of KEF’s award-winning wireless HiFi speakers, a variety of industry-leading subwoofers along with wireless headphones and accessories. Guests will be encouraged to listen with intent, and begin their own listen and believe journeys within this space.
More than just a product showroom, KEF Music Studio Chengdu is designed like a home living space in a smaller store format in a high traffic location where guests can discover a selection of KEF’s award-winning wireless HiFi speakers, a variety of industry-leading subwoofers along with wireless headphones and accessories. Guests will be encouraged to listen with intent, and begin their own listen and believe journeys within this space.
Featuring a fully open façade, guests are welcomed into the showroom by a diverse display of KEF speakers and headphones – all stylishly presented with the intent to recreate a contemporary space for music lovers to enjoy. Hidden away behind the studio and separated by an integrated sliding door, guests can enjoy an immersive high-fidelity cinema room and get a taste of KEF’s high-end offerings. Fitted with a selection of KEF speakers, guests can escape the busy streets around them and become fully absorbed in their favourite movie, game or soundtrack.
KEF Music Studio Chengdu illustrates our commitment to sharing the magic of great sound with consumers globally. We are delighted to open this new space amongst a plethora of other established luxury brands within the Chengdu International Finance Square.”
- Grace Lo, President and Head of Global Marketing at KEF
Following the opening of KEF Music Gallery Tokyo last year, the new KEF Music Studio Chengdu signals the next phase of a global roll-out of high-profile and experiential spaces to a wider audience, with more scheduled to open in China in the near future. The next planned opening will be KEF Music Gallery London, a 5,000 square foot experiential retail and event space in the centre of the city scheduled to open in May 2024.
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